The Purchase Funnel - AIDA

I always had wondered, how a common person can make up his mind to purchase a specific product. Did he ever thought even a little about his purchase intention or its always impulsive. Well after a precise probe, I came up with the pathway proposed by E. St. Elmo Lewis in 1898. It is being called with various names "Purchase Funnel, Sale Funnel, Marketing Funnel or Customer Funnel".

It is the most common pathway have to be adopted by every rational person. Speaking of rationality, because many emotional consumers don't bother to make rational decisions and they intend to do impulse purchasing or with the concept of Brand love. 

Awareness: Common person can get aware of the product through advertisement, promotion, social media or even sometimes WOM. 

Interest: Then, person would seek the relevancy about the product. Whether, that product is attractive enough to make a pay on that.

Desire: In the desire stage, person would personally feel the need of that particular product. It may overlook the interest factor by then and make his mood to buy only for his desire or need.

Action: In the last, he would make a purchase and another evaluation would be started known as post purchase. Whether to keep it or trash it. It solely depends upon the performance or experience of that particular product. 

Affiliate Marketing

When i was in BS(BA) doing my specialization in marketing back in 2010. One of my teacher used the unheard term of marketing named Marketing by an Affiliation. Certainly, i don't know about other's field about knowledge. But, i was unknown about that term. I asked the teacher about it and She given the topic related to it. My topic was "Does Affiliate Marketing Exist offline". I had to make a research on that topic, but initially i dig out the concept of affiliate marketing. It was totally new for me to know about its working and money making way through it.
Firstly, how many of you already familiar with affiliate marketing? Or how many of you already using affiliate marketing and making handsome money through it? And Which platform you all are using for the affiliate marketing? Your opinions and information would also be vital for the reasoning and awareness of this concept. And how much important that is for making money.

Affiliate marketing is the way of making money online. Many people and companies are working in this regard. And, they get paid for promoting the product, service or site of businesses. Now, how it works or for what you have been paid. Well, if your blog and website are popular enough to attract an offer from other businesses to publish their ads on them. If so, then you can publish their ads and you would be paid on leading the prospects to their website through their links published on your blog or website. And, your payment would be like commission based. And, commission would be paid on each piece sold out through your website or blog.

New Trends of Marketing

"Marketing Takes a Day to Learn, Unfortunately It Takes a Lifetime to Master"

- Phil Kotler - 

Marketing is one of the most essential part in the business. Marketing has a tendency to make or drop any sort of business. Initial, it is vital for any business firm to make a research in the marketing aspect to keep itself up-to-date. But, for marketing one of the post important factor is Brand integrity. Every business firm needs to create and sell the integrity of their brand. Integrity means honest about their particular brand. But, unfortunately many of the brands are least honest about their brand. They do deceptive advertisements, which i would tell you how and ratio of that fake and makeup advertisements in my upcoming blogs. Despite of the fact, they use to portray makeup stories about their brands. But, as long as these sort of advertisements reaping their profits. They wont be stopping it. Education of being rationality should be taught to groom the insight views of prospects in choosing brands.

Talking about marketing, business firms can also create certain association with their brand. Like Nike associates itself with jogging. And De Beers a Diamond firm associate itself with wedding rings. Their motive is Diamonds are for forever. And in every wedding rings mostly diamonds are concealed somewhere. Like, coffee is the best example. It associate itself with working routine. Most of the working men don't work without taking caffeine.

Other thing is advertising, it is the most beneficial thing to get your brand known. The more you advertise your brand, the more will be its success chances. As far as concerned with advertisement, most of the business using traditional methods rather then advertise via blogs, social sites or websites. Developing your own websites and gain its traffic through SEO (Search Engine Optimization) considered as a significant asset in the promotion of brand. You can build blog about your brand as well as about your website. You can also be more interactive and advertise yourself on youtube.

So, these were some latest mambo jambo happenings in the marketing. I hope you would be carrying along with me. To explore new happening around the world. Because, marketing is not just a part rather it has becoming a business itself.